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Episode #16 - Ever spiraling gas / petrol prices seem to be the hot topic of the moment, and I show some creative ways that people have come up with to cope. I also present some practical ideas of my own.

The viewer question comes from a guy in the health niche who believes that he doesn’t have any competition. I explain why he has LOTS of competition, and what to do about it. Apply the principle to YOUR business.

Finally, the BIG marketing lesson comes from Google, a company that needs no introduction. It’s interesting to look at what Google did when they brought their search engine to the marketplace because it was a VERY crowded market, yet they managed to dominate, even obliterate their competition - I’ll explain exactly what they did.

I’m delighted to announce the winners of the Magical Marketing E xperience adventure in Walt Disney World, Orlando, Florida on August 19th - 21st, 2008. The winners (and their videos) are:

Louie Bernstein - Video

Pete Genot - Video

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Resources and websites mentioned in this episode:

Internet Download Manager (download files 5 times faster)

Body Composition (viewer question)

Google

Regards,

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